The importance of market research – from the concept stage to the market penetration stage


Market research is an essential step in the process of launching a new product or service. This helps entrepreneurs and companies understand the needs and desires of their target market, as well as the economic conditions and decision-making processes that may affect the success of their venture. In this article, we will discuss the steps that can be taken to conduct market research on the needs of each market for a future product.

Identifying the target market

The first step in conducting market research is identifying the target market of the product or service in question. This includes understanding the demographics, the psychography (human psyche), and the behaviors of potential customers. This can be done through surveys, focus groups, and interviews.

Analysis of the economic situation

Understanding the economic situation in the market is essential for determining the potential success of a product or service. This includes analyzing factors such as GDP, inflation, unemployment rates, and consumer spending. Economic reports and data from government agencies can provide valuable insights into the economic conditions of the market.


Learn the decision-making process

Understanding the market decision-making process is important for determining the best approach to marketing and selling a product or service. This includes understanding how consumers make purchase decisions, as well as the factors that influence their choices. Research can be conducted through surveys, interviews, and focus groups to gather this information.

Determination of the probability indicator of success

after conducting market research, it is important to analyze the data and determine the probability index of success of the enterprise in question. This can be done by assessing the market size, competition, and growth potential. A probability indicator can also be calculated by taking into account the potential return on investment and the risks involved.

Overall, conducting market research is a crucial step in the process of launching a new product or service. This helps companies understand the needs of their target market, the economic conditions that may affect the success of their venture, and the decision-making processes that affect consumers’ purchase decisions.

By following these steps, companies can increase their chances of success by making informed decisions and understanding the market they are entering.

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